Santa Fe Alliance promoting independent business and community

About Us

Board of Directors

Melissa McDonald, Chair
Santa Fe Permaculture

Sandy Vaillancourt, Vice Chair
Sandy & Co Marketing

Buddy Roybal, Past President
Coronado Paint and Decorating

Bob Bidal, Treasurer
Century Bank

Chris Graeser, Secretary
Attorney

Marilyn Lewis, Member at Large
Reynold's Insurance

Gene Bourne
Realtor

Paula Escudero
Financial Consultant

Rich Garrett
Reflex Consulting

Kate Manchester
Edible Santa Fe

Carol Rose
Amanda's Flowers

Boaz Soifer
Cedar Mountain Solar

Naomi Woodspring
Solution Development

Roy Wroth
Urbanist

Board of Consultants

Ana Gallegos Y Reinhart
Warehouse 21

Mary Ann Shaening
Consultant

Deborah Mayhon
CPA

Elaine Sullivan, Founder
Santa Fe Alliance

Rick C de Baca
Big Jo True Value Hardware

The Santa Fe Alliance is working to build a diverse network of local businesses, community members, and non-profit and governmental leaders to educate them about the importance of buying goods and services from our locally-owned businesses. By doing so, we help to create more and better job opportunities and successful businesses that enrich our community and create a prosperous regional economy,

The Alliance is committed to helping residents understand the benefits of buying goods and services from locally-owned businesses and that increasing the demand for locally produced goods and services supports locally based economic development.

We are part of a growing national movement called the American Independent Business Alliance (AMIBA), whose main purpose is to enrich communities by increasing dollars spent at locally-owned businesses. Learn more about AMIBA at their website: www.amiba.net. We are also members of Business Alliance for Local Living Economies (BALLE). This is a growing alliance of business networks committed to creating thriving local economies in their regions. Learn more at: www.livingeconomies.org.

You Can Make a Difference

  • Support businesses that display the Alliance logo
  • Shop at farmer's markets and with friends and neighbors
  • Drive less! Bike, carpool, and walk more!
  • Pay with cash or by check as much as possible
  • Look in the Alliance directory before deciding where to spend money

When we each make a difference, we can build a healthy local economy that provides better work opportunities for more people, preserves our sense of community and offers greater support for all of us who live and work in Santa Fe and the surrounding region.

Remember, by shopping at locally-owned, Independent businesses, you'll:

  1. Keep Santa Fe "The City Different" by helping to ensure that unique, one-of-a-kind businesses survive.
  2. Enrich Santa Fe because each time money is spent at a locally-owned business, the tax stays in our community to support city resources such as schools, parks, police and fire departments, etc.
  3. Provide more new jobs since locally-owned businesses are Santa Fe's largest employer.
  4. Enjoy a sense of community in human-scale businesses with employees who are committed to Santa Fe.
  5. Ensure a solid foundation for our non-profit organizations which receive greater support from locally-owned businesses than from non-locally-owned businesses.

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